Marketing is a term used to define how businesses go about pricing, promoting, placing, and producing their products and services to consumers.
Marketing encompasses every aspect of a business, including brand identity, organizational culture, internal processes, financing, strategy, etc. With this in mind, it is a very vast field, and everyone working within a business or managing their business deals with one or more aspects of marketing. If you are a cashier at a store, you are on the front line of customer service. You are promoting the business with your interpersonal skills and affecting the customers’ experience buying a product. If you are a hair stylist, you are affecting the customers’ experience by the level of service you give to the customer. If you are an accountant, you are directly helping to track the expenses and incomes of the business. This guides decisions in how many products to produce, how many people to hire, and if the business can expand.
I am very interested in the creative aspect of marketing—how businesses can communicate a message to their target market through text, images, colors, videos, feelings, and sounds. It all comes down to communication. We are receiving hundreds of messages daily from businesses. “This product will help you do X.” “Try this product and you will feel like Y.” These messages are attempting to offer a solution to a perceived problem. No one wants a useless product that won’t do anything. We want something that will fulfill a need, help us do something better, make us feel a certain way, and solve our specific problem/problems. I think it is essential to understand the functions of marketing and how every single job in a business is a crucial piece of the whole. Especially if you want to have your own business, you may want to think about how effectively you manage these various aspects and if you need to start outsourcing jobs to other people.
I hope that this gave you a better insight into the marketing field and how it encompasses all areas of the business. As well as how marketing is broken down into specialties and specific functions.