The visual relationships describe how certain elements in a design interact with each other to create visual meaning. These relationships aid in establishing the primary and secondary principles in a design composition.
1.) Density
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- This poster has a high density of shapes on the lower, right side of the image.
- The juice bottle, red splash, and watermelon pieces are all overlapping and located within the same area.
- Your eye is drawn to the busiest area of the poster, without the image being too crowded.
2.) Direction
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- This poster immediately pulls you in, with the big red tomato at the upward center.
- The stems lead your eyes outwards and down as you start to notice the red text.
- As you read the text, you start to notice all the objects within the tomato.
- The tomato comes to a point at the bottom that leads your eyes downwards to the pasta sauce bottle.
3.) Discord
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- This poster is in discord because it has too many different things going on.
- There are multiple sizes, angles, styles, and colors of type. This makes the poster lack harmony.
- There is also text overlapping the check mark, X, and birds that is visually distracting. This makes the poster way harder to read.
- The birds do not match the theme of the poster.
4.) Economy
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- This advertisement has very few words and images, making the design clean cut and simple.
- Even though the design looks simple, it is very well thought out.
- Ford is able to get its message across, “The city is in your hands,” by showing a city scape as the edge of the key.
- This is a very clean, fresh, and interesting design.
5.) Focal Point
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- In this advertisement, your eyes are immediately drawn to the lady in the middle.
- She takes up about 2/3 of the frame and has lots of interesting shapes and colors.
- Once you see her, your eyes are led up with her hand, and you can see the brand name.
- Following her lower hand leads you to the drink that is being advertised.
6.) Harmony
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- This poster is consistent with its colors, font choices, images, and background.
- The black and white image of a lady, goes well with the black and white crocodile head. These elements mesh nicely to backup the idea presented, “Reimagine your world.”
- The background is split in half equally. The top teal half matches the rectangles framing the text at the bottom.
- All the text is the same style and white.
7.) Motif
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- This advertisement displays motif by using the same type of style for all three icons.
- The hammer, pencil, and magnifying glass icon are all contained in yellow circles.
- These circles are the same size.
- The icons are spaced evenly apart and have a coordinating caption that explains them.
8.) Tension
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- •This advertisement shows a lot of visual tension with the placement of the fire, the main characters, and the scene in the foreground.
- •The chaotic scenes in the foreground clash with the seemingly romantic main characters.
- Her arm is overlapping the foreground, splitting it up into two distinct scenes.
- •The fire in the background seems like it is coming off the characters, giving them an air of passion and danger.
9.) Theme
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- This advertisement shows an overlapping theme through its text, color, and layout choices.
- The light pink text matches with the border at the top and bottom of the image. This color also helps to represent the idea, “Land of the Sweets.”
- The blue and white colors in the image back up the idea of it being cold and tie in with the snowflakes.
- The lady on the right looks like she is signing and dancing, previewing what the show is going to be like.
- Visually, the text nicely frames the woman. This leaves enough space for information, while retaining the pretty background and other elements.