Your storyboard should explain what you want to accomplish with your video, how you will produce it, what equipment, props & talent will be necessary, and how you will deliver the finished product.
The more in-depth you go with your storyboard planning, the easier the filming and editing portion of your video will be.
I will be going over the storyboard I have created for my self promotional video in detail so that you can see what a storyboard can entail!
Panel 1
GHS – Front Building
Text fades in slowly, with the background, then expands.
Font: Plante Green
Long shot of the front of the building to a close up of the front doors.
Panel 2
GHS – Front Doors
Outfit #2
I walk out of the right door, off to the right.
After the door closes, the text falls to the ground all at once.
Door opening noise
Footsteps
Font: Source Code Variable Concept Green
Close-up of the front doors.
Stationary, then pans over to follow me
Panel 3
USD – Sioux Falls Bridge
Outfit #1
Scene transitions from GHS to the USD – Sioux Falls bridge as I cross the edge of the screen.
Prior experience and associations to the form creates meaning.
Shape, size, linearity, & mass tell us what a form is.
Pictorial images show recognizable subjects like objects, figures, and spaces
A designer might choose to represent an idea pictorially by using photographs, illustrations, or a mix of both. Images must provide informational clarity in a way that resonates and delivers secondary and tertiary messages, associational, and branded messages.
Empirical Pictorial Images
Empirical pictorial images depict the characteristics of objects and scenes as they are observed in space. This type of image is usually used to help describe or explain subject matter better and to suggest that the message is grounded in real life. Photographs are the most empirical of any type of imagery.
For example, in an ad for a photographer, you would want to use real photographs of their work. If they are a wedding photographer, showing a good photo of a wedding couple they have taken would let the viewers know that this is the type of work they do and that they know what they are doing.
If you showed an illustrated version of a photo they have taken for a wedding, this would confuse the viewers and send mixed signals because the information of the ad and the photo doesn’t match up.
Stylized Pictorial Images
Recognizable to reality but add a conceptual or metaphorical overlay of meaning. For example, reality TV & animated shows. In reality TV, the scenes and imagery that are being shown are being stylized by the director to convey certain themes, context, and emotions in the viewer. The scenes are contrived and edited from real life to become a stylized version of reality.
Animated shows take this to a whole new level by representing real life or fantasy in a completely stylized way. The characters of animated shows may look more or less realistic depending on the style of the show. This form of imagery is really good for envisioning things that are not naturally occurring. We can envision the world in a way that is very unnatural to us and would be impossible to do filming actual people.
Reductive Pictorial Images
Represent real-life places, people, or things in a very simplified way. This would be like graphic translations or icons where the form is very distinct and recognizable right away. For example, there is usually always a sign on bathrooms that is either a female icon, male icon, wheelchair-accessible icon, or family icon. These are very easy to identify right away because the symbols are just pictures of people, reduced to the simplest forms.
This ad has an image of a lady with white teeth smiling, as well as literall photos of the product and its package to help explain the message of the ad better. The image has been stylized and is no longer in its most natural form, but the toothpaste is depicted exactly as in reality and helps to bring credibilty to the ad. This also helps the viewer to know exactly what the product looks like so they can spot it better in stores.
Education at Southeast Tech Associates degrees in Business Administration and Marketing Strong writing skills Fast writing Clear, and easy to understand Open-communication Skills Active listening Direct questions Repeat for understanding 6 years of food-service experience Understanding of customer needs Understanding of organizational goals Able to train others Leadership skills Friendly and open to coworkers Guiding by example Eager to help others Making sure that everything is ready for the next shift Focusing on tasks Able to accomplish tasks efficiently and effectively Delegating when needed
Weaknesses
Negative mindset about customers Sometimes I let negative thoughts influence my interactions with my customers. Lateness I need to improve on my timing, sometimes I am 2-6 minutes late for work because I didn’t leave early enough. Poor Energy I need to improve my energy for work. Sometimes I don’t eat enough or get enough sleep before work. Procrastinating Sometimes I will procrastinate hard tasks, or ones that are boring or take a long time. Poor Rational Thinking I should improve my knowledge about consumer psychology, and behavioral science to help me better understand behavior and how I can interact with others better. Tensions between certain coworkers Improve interpersonal skills between me and my coworkers
Opportunities
Internship in the marketing field Opportunities are available through southeast tech, as well as through some of the regular customers who are in the marketing field currently. Continue to Bachelor’s Degree I will continue to complete my bachelor’s degree in marketing, after I’m done at Southeast Tech in May. Train as a Bartender I could train with my manager and other bartenders to become a sub bartender. Hosting I have started working as a host on some Saturdays, along with my normal serving. This is a good opportunity to see the business function in a different way and build my communication and professionalism skills. Exceeding Job Role Supervising on the dining room has been a good way to build trust with my manager and gain more job responsibilities in my position. Feedback from Mentors Feedback from manager and boss help me to know which areas I’m doing well as well as which areas I need to improve on.
Threats
Internal Competition There is competition from the other servers at the steakhouse, who have more years of experience, to see who gets which hours and sections. Hand-Written Tickets I am not as fast using a POS computer system anymore, because we write all transactions, guest checks, and kitchen tickets by hand. I Do Not Know How to Close a Register This hurts my chances of being able to be a bartender or close on my own if I don’t learn this. Overwhelmed by Others I can get overwhelmed when I’m leading sometimes, and prefer to have Jana there for guidance and help. Messing up on Orders When I deliver low-quality service, that hurts my reputation with customers and with my coworkers. Blizzards and Cold Weather The weather affects how busy it is at my job, and also the time of year affects how much people are willing to spend.
Shared Results
Charlie:
For the strengths category–
All very good strengths going into business and marketing because you need to be able to talk and get along with others not just with customers, where the food business gives a good place and environment to learn and achieve these goals.
Strong writing skills, open communication skills, food service, leadership skills and the ability to focus on tasks, all of which are very great skills to have going into business and marketing, you need to be able to help and understand others like co-workers, customers and more.
Having leadership skills like the ones listed above and focusing on tasks play hand in hand with business and marking because you need to be organized and be able to work efficiently and effectively.
You have to focused, eager, and organized to help when looking into a career with business and marketing.
With that being said, I agree with all of these strengths I see this within Angel every day and it makes her a great person to talk to, be friends with, and to work with.
For the weakness category-
Weakness category is not to make you feel bad about things you are not doing correctly it is to help you understand places you need to make improvements on to help you succeed in this career.
So, with the weakness that are listed above it gives a good understanding on things to work on and helps to break it down for people. They are all things that everyone struggles with once or twice in their lifetime.
I agree with some of the weakness, but I disagree with 4,5, and 6 just because I don’t think these are generalized weakness within.
Jared:
Opportunities & Threats –
Finishing ones education is important to better ones ability to achieve occupational dreams; however, not gaining experience on a moderate rate will affect the opportunities ahead. Bartending is a small part of industry that is important, and at the same time isn’t. It’s in the presentation that attracts the costumer. The lighting, cleanliness, house setting are various individual fundamentals. Management is more of how we can get more consumers. Working good on your own is a strong ability to achieve, since it will open doors to higher branches.
Being in a competitive environment is a challenge, but the only way to be better; is to get better. The biggest competitor to you in every industry to be honest; is yourself.
Self-Analysis
Strengths: (Internal Advantage)
What professional skills do I have?
I am well spoken; I can formulate my words in different ways to speak to different kinds of customers. But I generally start off very friendly and approachable and am able to get my point across in few words most of the time.I can work well with a team, when everyone is openly communicating and following the same set of rules.
I am able to handle conflict, if my customer’s are dissatisfied, or if my coworkers have an issue with something I did or said. I am able to find out the root of the problem, correct it, apologize for the mistake, and move on.
I have good time-management skills when it comes to completing tasks associated with my job, if I am starting to fall behind, I will get someone to help me, or take a break on taking more tables until I am caught up again.
I have good writing skills, that help me to write fast and clear, so that I can turn in my tickets quickly, read my handwriting, and organize what I need to get faster. I
also make sure to price my tickets as soon as possible, so that it saves time later. I am able to have clear, open communication with customer, by asking them direct question, listening closely, and repeating back information.
I also tell my customer’s my name so they are more comfortable with me, and know who to ask for if they need me.
What am I good at?
I’m good at talking to strangers and initiating conversation.I’m good at listening to others while they are talking.I’m good at reading body language and facial cues. I am good at remembering things in the short term, so that I can get things faster and make sure it goes to the right person.
What services can I offer but others can’t?
I am knowledgeable about alcoholic beverages and can bring out drinks. This is helpful because I can give my opinion and suggestion on the drinks, and I know almost every beer, liquor, and wine that we have on hand.
What favorable personalities do I have?
I am in a positive mood at work and am friendly to customers. I can push away all my thoughts and attitude before work, so that I am not sounding negative to my customers. I do have to push myself to be in a better mood sometimes but its always worth it to push to see the bright side, instead of dwelling in the negative.I am receptive to my coworkers’ moods and can tell when to delve deeper or when to leave them alone. This is helpful, because it can bring me closer to my coworkers on a personal level, and help me to understand them more.
What resources do I possess?
I have a dependable ride to work and can give rides to others. This is really helpful especially in the winter. I have an app to track my tips and income. I use this app to help organize my finances and see my fiscal improvements on daily, weekly, monthly and yearly basis.
What am I adept in?
I am adept with numbers, adding, and multiplication.I can write very fast and clear.I can delegate work to others well, playing to their strengths.I can be a team player and help others out, even when I’m busy.
What other traits or skills will make you ideal for that post?
I show leadership in the dining room, by making sure everything is restocked and ready, making sure the other servers are doing well with their tables and seeing if they need help with anything, taking out drinks for other servers, running through transactions for other servers, asking servers how their sales where and how their night went, and by helping others with menu and service knowledge.Ability to work well on the bar side or the dining room side.Dedicated to great service for my customers and harmony between me and my coworkers.
What type of business contacts do you have? Preferably in fields like insurance, marketing, and advertising.
Contacts within the business field through regular customers
Have you completed any campaigns or projects? If so, what are they?
When I used to work at O So Good, I would make menu lists for the coffee drinks and the desserts. I would also print out kids’ menu, special menus, and update drink and special boards. I would also sometimes oversee some of the inventory and would regularly check if we needed to order anything.
With your expertise in a certain field, can you impact positive change in an organization?
I believe that with my expertise in the field of customer service and food service, I could help make a positive change in the practices of an organization.
What professional certifications or qualifications do you have that make you stand out from the rest.
I have completed my serv-safe alcohol certification when I worked at Granite City, and I have completed my OASHA certification.
Weaknesses: (Internal Disadvantage)
What am I bad in?
I am bad in medical emergencies.
I am bad when dealing with physics and calculus.
I am bad at dealing with being outside in cold weather.
What should I hone and practice?
I need to work on my communication skills when it comes to sharing my feelings with others.
I should work on my rational thinking skills.
What am I afraid of?
I am afraid of letting other people down.
I am afraid of letting myself down.
I am afraid that I will mess up so bad that I’ll get fired and everyone will hate me.
What is my wrong mindset?
My wrong mindset is when I let negative thoughts influence my interactions with my customers and coworkers. Sometimes I get really annoyed at work and it can be hard to let that out without upsetting someone.
What are the roots of my failure?
The root of my failure is when I am unrealistic, and don’t believe in myself enough.
What do I need to improve?
I need to improve on my timing. I really want to start coming to work and school 10 minutes early, so that I’m not stressed out and I’m all ready to go.
I need to improve my energy for work.
I need to improve my attitude with some customers.
I need to improve my view on who I’m working with.
What traits do you think you should and can improve on?
I can get distracted from the bigger picture sometimes.
Sometimes I will procrastinate hard tasks when I’m really stressed.
I should work on what do when I’m feeling overwhelmed.
To deliver success in your current or future roles, do you think you have the essential skills or qualifications?
Improve my punctuality to work, school and events.
Improve my knowledge about consumer phycology, and behavioral science.
Improve interpersonal skills between me and my coworkers.
Improve my physical health.
Improve my working mindset to be more positive.
Opportunities: (External Advantages)
What training programs are available?
Internship opportunities are available through southeast tech.
Can I receive better education?
I will continue to complete my bachelor’s degree in marketing, after I’m done at Southeast Tech in May.
What can my employer offer to improve myself?
I could train with my manager, and other bartenders to become a sub bartender.
I have started working as a host on some Saturdays, along with my normal serving. This is a good opportunity to see the business function in a different way and build my communication and professionalism skills.
Supervising on the dining room has been a good way to build trust with my manager and gain more job responsibilities in my position.
Feedback from manager and boss help me to know which areas I’m doing well as well as which areas I need to improve on.
Who can support and help me?
My parents, extended family, boyfriend, friends, teachers and my manager; all help to support, educate, and encourage me in my life and career.
What am I best suited for?
I’m best suited for a job involving group interaction and working together but that also involves specific tasks I can accomplish on my own.
I need freedom in the workplace. I want to be trusted to work on my own but also have access to have help from my managers.
I prefer to work in a job where I can interact with a lot of people, and where I can use my brain to solve problems quickly and effectively.
I like a job that has specific goals and guidelines, but where you can use your own methods and means to get the job done your own way.
What trends in your industry can you take advantage of?
One thing to take advantage of is that employers want people who are adaptable, and easy to work with. So that they can learn and grow on the job, while being able to accomplish goals with others.
Threats: (External Disadvantages)
Who are my competitors?
People who are more professional outside of the workplace.
People who are more on time and dedicated to hours.
People who are already done with college.
People who have experience in the field.
Competition from the other servers at the steakhouse, who have more years of experience.
What are the new technologies that I don’t master?
I am not as fast using a POS computer system.
I do not know how to close a register.
What hinders my efforts to success?
Can get overwhelmed when I’m leading.
I feel like I need to be taken more seriously in the workplace.
When I deliver low-quality service, that hurts my reputation with customers and with my coworkers.
Can current job and industry changes and progression affect your advancement?
There are no health benefits, paid time off, or advancement guarantees in my job.
The weather affects how busy it is at my job, and the time of year affects how much people are willing to spend.
When you are working on a project involving typography, the art of using type, you may want to search for a specific font to fit with the project you are working on. I have found that dafont.com is a great resource to find fonts that you can license to use as well as 100% free. It is important when you are working on personal projects to make sure that you have the full rights to use a font that someone has spent a lot of time and effort to create.
Fonts installed from dafont can be used on Mac or Windows and can be used across all Adobe apps. Dafont has every kind of font imaginable, making it easy to search for what you need in a project.
Step 1.) Search for dafont.com
Step 2.) Find which category of fonts you are looking for
Step 3.) Click on the more options button and select 100% free.
Step 4.) Select download on the font you want and open up the file in your downloads.
Step 5.) Open the .ttf files that you want and select install. On Mac this will automatically add the font into your font book so you can use it in Adobe apps.
Adobe XD is a great tool for bringing an idea for a website or app to life. With XD you are able to design, prototype, and share your ideas with friends, family, employers, or coders.
When creating a design for an app or website, the first step is to write down your concept and plan of action.
Choose a theme for your app or website. Examples include:
Health
Excercise
Food & Beverage
Nature / Outdoors
Organization / Time Management
Research. Find a want or need for your app or website.
What will fill the need?
What type of person needs this?
What is their age, gender, income, location, marital status, number of children, etc.
Establishing a need or desire for your app or website and what kind of person would use it, helps to figure out what features to include and what will appeal to your target audience.
Come up with a name for your app.
What functions will your app or website provide?
Where will you get the content for your app? (text, images, videos, sounds, etc.)
Is there a similar app or website out their that you would be competing against?
Answering these questions will take some thought, but taking the time to do these steps will help to guide your decisions when designing the app or website. The next step would be to back up your research with real world data.
A triptych is a composition of three photos. The goal is too make a composition of photos that are stronger as a whole than on their own. There are guidelines to making sure that your triptych is a unified, pleasing composition.
Echo and rhythm between the subject and the background.
Make sure the side panels compliment their position.
Make sure the lighting is consistent between the three photos.
Changing the colors of the photos can help to highlight the subjects and unity of the pictures.
One very clear idea should connect all of the images.
Don’t let one image bring the rest down.
Keep the textures, details, and differences of the photos in mind.
Point the viewers’ eye back to the center.
Pay attention to the shapes, implied shapes, and lines.
Unify the colors (monochromatic, black and white, cool, or warm)
Use a black, white or grey background, that doesn’t distract from the photos.
Keep all of your images horizontal or vertical, so they will fit better in the composition.
How to Create a Triptych in Photoshop
Open a new file in Photoshop
Photo
Landscape or Portrait
8″ x 10″ or 8″ x 12″
Select the three images you want to use in Adobe Bridge
Tools
Photoshop
Load Photos into Photoshop Layers.
Save under the desired name as a Photoshop file.
Use the rectangle tool to make a frame where a photo will fit
Use a dark fill color
Command J (Mac) or Control J (Windows) to duplicate the square frame (do this twice)
Make sure the frames are equally spaced apart and within the image.
Select the box where you want the first image to go
Use the move tool to drag the image from one document to the triptych document
Option click between the shape and image layer to make a clipping mask
Command T (Mac) or Control T (Windows) to free transform the image within the shape. This will let you edit and resize the image within the shape as well.
Select the shape
Add the layer style
bevel and emboss
bevel going down (this will make it look like the photo has been cut out)
Layer
Layer style
Copy
Paste to other shapes.
Add any other effects to the images you would like (Monochromatic, Black & White, Cool Tone, Warm Tone, etc.)
This is a triptych I created, with Jeeps being the inspiration. I went with a black background and black & white photos. If I where to redo this composition, I would have went with the photos in portrait orientation and have the background in landscape, so that the two jeeps on the sids would be pointing in towards the middle.
These jeeps are all different colors, so thats why I made the choice to do black and white, to tie the colors together. The photos where all taken on the same day, so the lighting is similar. The colors and subjects give off a vintage feel, focusing on the appreciation for this type of vehicle. I used this as a gift for my dad because he loves jeeps.
As you can see, the composition of the photos together is stronger than any one of the photos and could make a nice gift, advertisement, or a stronger layout to sell your photography prints.
Research reports are essential when it comes to presenting your ideas to other people. They can help you summarize and backup your results when it comes to researching a problem or hypothesis. Great research reports must be complete, accurate, and clear to be the most effective.
Completeness – Provides all the information readers need in a language they understand. – Only include the results that really matter. – Figure out what should be left out. – Think carefully about the reader.
Accuracy – Review for accuracy (review math, confusion between percentages and percentage points, review grammar, make sure terminology is clearly defined.)
Clarity – Clear and logical thinking. – Precision of expression.
The report must be well organized. Clarify the purpose of the report and why you are writing it. Make an outline of the major points. Tell the reader what you are going to cover in the report. Use short paragraphs and sentences. Don’t be evasive or ambiguous.
Research Report Outline:
Title Page
Includes the subject/title of the report; name of the organization, department, or individual for whom the report was written; the name of the organization, department, or individual submitting it; and the date. Include contact information of the person writing the report.
Table of Contents
Include headings and subheading with page references.
Executive Summary
Contains the most essential information within a single page. Who authorized the research and the specific research problems. How the data was collected, including response rate. Include only the most important results of the study in bullet points, then go over conclusions and recommendations.
Introduction
This contains background information for readers. Include the nature of the issue being studied, specific research problems being addressed by the research and define the market and name the competitors
Method
Include the research design, data collection methods, sampling procedure & analysis techniques that were used. Do not use technical jargon. Include whether it was exploratory, descriptive, or causal research. Tell the reader why the design chosen for the specific problem was the best choice. You can add separate sections for different research methods if necessary. Are the results based on primary or secondary data? How where the questionaries administered. What was the unit of analysis (individuals, families, or businesses). What was the sampling frame and its source. What was the type of sample drawn, the size of the sample, and response rate?
Results
Present the results of the study in detail Including supporting tables & figures. Address the specific research problems posed. The results must be presented with some logical structure. Omit irrelevant results. Explain what the tables and charts mean. Tables are often the better choice for presenting results. Point out limitations & possible biases.
Conclusions and Recommendations
Conclusions are based on interpretation of the results while recommendations are suggestions for appropriate future action. Include a conclusion for each problem with recommendations to follow. Make sure that the conclusions and recommendations are straightforward and can lead to a decision. Depending on the audience reading your report, you may want to leave out your recommendations and let the audience make their own.
Appendices
Appendices are too detailed, complex, or specialized for the text. Include a copy of the data, calculations, and bibliography. Include raw data of the project. This is good archival data, as this research many need to be re-used or revisited in the future. This information also helps other researchers to be able to double check your work for accuracy or re-create the research on their own.
The Oral Presentation
There is usually an oral presentation of the research report that is needed to communicate your results to other. The reports should be presented in a professorial and confidence Inspiring Manner. Presentations are especially important if you are using the data to inform decision making and strategies for the future. What does the data suggest with respect to marketing actions? To deliver a professional presentation you must be organized, passionate, engaging, natural, and confident. Take time to understand your audience and practice
Organize Your Presentation
State the general purpose of the research problems being addressed.
Present the results of the research.
Back up the results with evidence.
Share your conclusions and recommendations.
Alternate Organization
State the general purpose of the research problems being addressed.
Share your conclusions and recommendations.
Present the results of the research.
Share your conclusions and recommendations.
It is essential to develop an effective visual aid like a PowerPoint to go with your presentation. This will help to keep your audience engaged and better able to understand the results. Make sure to keep the visuals simple so they are not too distracting. Keep to one point per slide, so you can have more slides as you talk. Highlight significant points so that the audience knows that they are important. Keep the visual aid easy to read. limit the number of colors you use and minimize distract backgrounds. Build complexity sequentially with one concept building onto another across multiple slides.
Writing a report can seem like a lot, but there are many tips to making sure your research report is professional, clear, concise, and effective.
